9to5Mac · August 9, 2026 — 20:26

Will price hikes force Apple to stop dragging its feet on certain product upgrades?

Will price hikes force Apple to stop dragging its feet on certain product upgrades?
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Earlier this summer, Apple dramatically increased its prices as a result of the ongoing memory crisis around the globe. Things like iPad Air increased from $599 to $749, M5 MacBook Pro from $1699 to $1999, and Apple TV from $129 to $199. That’s just a few examples, but the point is, these price hikes are steep. It leaves the question…

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