The best look into Apple's past comes from this 'MacWeek' archive

Long before rumors on Weibo, there was the "MacWeek" journal, an indispensable and utterly beloved read in the '80s and '90s for everyone wondering if the Mac or even Apple itself was going to survive the week.Where it all began: issue 1 of "MacWeek" is now on the Internet Archive.In the 1990s, US publisher Ziff Davis started up computer magazines…

Summary from the AppleInsider feed. The full story lives on their site.