MacRumors · August 21, 2026 — 15:38

Smartphone Sales Are Falling Worldwide, But Apple Keeps Growing

Smartphone Sales Are Falling Worldwide, But Apple Keeps Growing
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Apple gained ground in India, Latin America, and Europe even as all three markets contracted, according to a new series of Counterpoint Research reports. Between late March and the beginning of August, Indian smartphone sales ran 14% behind the equivalent stretch of 2025, and the market slipped for three straight weeks once major promotions in July had finished. Apple outperformed…

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