9to5Mac · July 13, 2026 — 14:43
Should Apple get out of the ad business altogether? [Poll]
![Should Apple get out of the ad business altogether? [Poll]](https://9to5mac.com/wp-content/uploads/sites/6/2026/07/Should-Apple-get-out-of-the-ad-business-altogether.jpg?quality=82&strip=all&w=1600)
An open letter written by Tim Cook back in 2014 contrasted Apple with ad-funded services where customers are the product. That letter has been removed from the company’s website ahead of ads coming to Apple Maps for the first time. Apple commenter John Gruber has suggested that incoming CEO John Ternus should pull the plug on this and the rest…
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