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MacRumors · October 23, 2026 — 09:30

MacBook Neo Helps Apple Outpace Rivals as Market Declines

MacBook Neo Helps Apple Outpace Rivals as Market Declines
Image: MacRumors

Apple increased its share of worldwide PC shipments in the third quarter of 2026, with Counterpoint Research crediting the MacBook Neo for some of the company's resilience during a market downturn. The firm's preliminary estimates put Mac shipments at 5.6 million units, an 11% decrease from the same quarter last year. Worldwide PC shipments fell 21% to 57 million units,…

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