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AppleInsider · September 25, 2026 — 15:33

Interview: Why Ron Johnson says Apple had no choice but to gamble millions on retail

Interview: Why Ron Johnson says Apple had no choice but to gamble millions on retail
Image: AppleInsider

Steve Jobs and Ron Johnson were mocked by business and finance press over the Apple Store, and in an interview with AppleInsider, Johnson reveals that if they hadn't opened them, Apple itself would not have survived.Ron Johnson (left) and Steve Jobs, circa 2001 - image and background shot of Apple Fifth Avenue credit: Apple.You've been in an Apple Store, or…

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