AppleInsider · July 31, 2026 — 20:36

Inside Beats lab: Outside Apple, because AirPods can't do everything well

Inside Beats lab: Outside Apple, because AirPods can't do everything well
Image: AppleInsider

Apple has spent 12 years strengthening Beats without folding it into AirPods, preserving a separate brand that can reach Android users, compete at lower prices, and sell products that wouldn't fit under Apple's own name. Here's what it looks like inside the Beats lab.Beats headphonesThe strategy emerged from a rare look inside Beats' Culver City operations. Executives described how the…

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