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AppleInsider · November 10, 2026 — 13:12

How Steve Jobs saved Apple with the online Apple Store

How Steve Jobs saved Apple with the online Apple Store
Image: AppleInsider

Alongside the return of Steve Jobs, Apple's first online store played a crucial role in the company's survival and resurgence. It officially opened for business on November 10, 1997 and has been online ever since — except when Apple takes it offline to promote the launch of new products.Detail from an early appearance of the Apple Store onlineIt wasn't enough…

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