9to5Mac · July 20, 2026 — 14:46

Higher Apple prices look set to slow upgrade cycles

Higher Apple prices look set to slow upgrade cycles
Image: 9to5Mac

A poll of thousands of 9to5Mac readers suggests that higher Apple prices are likely to slow upgrade cycles, even among the most enthusiastic of customers. Upgrading less frequently was by far the most common response given by readers, while just 9% of respondents said that the price increases wouldn’t affect their purchasing behavior …

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