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MacRumors · October 15, 2026 — 17:13

Greg Joswiak Says Apple Isn't Focused on Making AI for 'Lunatic Fringe'

Greg Joswiak Says Apple Isn't Focused on Making AI for 'Lunatic Fringe'
Image: MacRumors

In an interview with TIME's Andrew R. Chow, Apple's marketing chief Greg Joswiak said Apple Intelligence is meant for "everyday people" as opposed to the "lunatic fringe." The full sentence: "In the midst of a populist AI backlash, they contend that they are building a modest but personalized and privacy-preserving form of AI that will actually help ordinary people as…

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