Apple's Steady iPhone Pricing Pays Off as Rivals Scramble

Apple captured a record 20% share of the global smartphone market in the second quarter of 2026, even as worldwide shipments fell 4% year-over-year amid an ongoing memory chip shortage, according to a new report from Omdia. It is Apple's best second-quarter showing on record, landing in what is normally its slowest stretch of the year. Omdia credits this to…

Summary from the MacRumors feed. The full story lives on their site.