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MacRumors · September 22, 2026 — 17:54

Apple's Smart Glasses to Enter a Rapidly Growing Market

Apple's Smart Glasses to Enter a Rapidly Growing Market
Image: MacRumors

Apple's first smart glasses could arrive in a rapidly expanding market, with worldwide AI glasses shipments increasing 263% year-over-year during the first half of 2026, according to Counterpoint Research. The figures are particularly relevant for Apple because display-less products accounted for 96% of shipments. Apple's initial smart glasses are likewise rumored to omit an augmented reality display, focusing instead on…

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