MacRumors · August 31, 2026 — 18:54

Apple's Phil Schiller Scales Back Role as John Ternus Era Begins

Apple's Phil Schiller Scales Back Role as John Ternus Era Begins
Image: MacRumors

Apple's Phil Schiller is no longer going to run the App Store or oversee product events, reports Bloomberg. Schiller isn't leaving Apple, but he is narrowing his responsibilities and working on unspecified projects. Employees at Apple told Bloomberg that 66-year-old Schiller appears to be taking another step toward retirement. Schiller was Apple's marketing chief until 2020, when he stepped down…

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