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MacRumors · October 9, 2026 — 14:23

Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand

Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
Image: MacRumors

Apple has asked some of its suppliers to cut production of iPhone 18 Pro components due to lower-than-expected demand, according to Nikkei Asia ($). Citing its own sources, the report claims that Apple has been more cautious about shipments since early September because of the rising cost of memory chips, leading to higher prices. Component orders for October were said…

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