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MacRumors · November 3, 2026 — 01:02

Apple Dodges Question on More Price Hikes as Memory Costs Climb

Apple Dodges Question on More Price Hikes as Memory Costs Climb
Image: MacRumors

Apple expects memory costs to continue to increase in the December quarter and beyond, CEO John Ternus said during today's earnings call. Ternus, COO Sabih Khan, and CFO Kevan Parekh all commented on Apple's struggle with memory. "What we're seeing with memory pricing right now is unprecedented," said Ternus. He said Apple saw higher memory costs in the September quarter,…

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