MacRumors · August 7, 2026 — 16:32

Apple Captures 65% of Global Premium Smartphone Market

Apple Captures 65% of Global Premium Smartphone Market
Image: MacRumors

Apple captured 65% of the global premium smartphone market in the first half of 2026, as the wider premium segment's share of overall smartphone sales climbed to a record 29%. That's according to Counterpoint Research's Handset Model Sales Tracker, which tracks smartphones with a wholesale average selling price of $600 or more. Apple's premium segment revenue grew 9% year-over-year in…

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