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9to5Mac · July 24, 2026 — 04:36

Apple art director shares early sketches and prototype of Lil’ Finder Guy

Apple art director shares early sketches and prototype of Lil’ Finder Guy
Image: 9to5Mac

Sofia Coelho, the art director who led the visual design and concept for Lil’ Finder Guy, has shared a rare behind-the-scenes look at how the MacBook Neo campaign’s mascot came to be. Here are the details.

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