9to5Mac · August 5, 2026 — 16:01

A live iPhone launch seems unlikely, but the event could be live-lier this year

A live iPhone launch seems unlikely, but the event could be live-lier this year
Image: 9to5Mac

Bloomberg’s Mark Gurman stirred things up a little with what was likely a deliberately teasingly-phrased tweet. Some took this to be a reference to a live iPhone keynote presentation instead of a pre-recorded one. That seems unlikely, but there are a couple of reasons for suspecting that the live elements may be livelier this year …

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